Frequently Asked Questions

What services does DOOHable provide?

We specialise in end-to-end consultancy for Out-of-Home (OOH) advertising, covering site development, programmatic strategy, hardware & software solutions, and partnership building. Whether you’re a landlord, media owner, or brand, we help you maximise the value of OOH.

Who do you work with?

Our clients include landlords, developers, media owners, brands, and agencies. We also advise investors and technology providers looking to enter or expand in the OOH space.

What is programmatic DOOH and why is it important?

Programmatic Digital Out-of-Home (pDOOH) allows advertisers to buy screen time flexibly and data-driven, much like online ads. It unlocks real-time targeting, flexible budgets, and improved ROI—making OOH accessible not just for large brands but also for SMEs.

Can you help with both digital and traditional OOH formats?

Yes. While our focus is on digital networks being our speciality (D48s, D6s, DM6s, retail, roadside, transport, etc.), we also advise on the integration of traditional formats into wider media strategies.


Do you handle hardware and technical setup?

We don’t sell hardware directly but provide independent expertise on selecting the right screens, CMS platforms, routers, and monitoring systems. We also connect clients with trusted suppliers and integrators.

How do you structure your consultancy fees?

We offer flexible models depending on project size—ranging from project-based consultancy, retainers, or revenue-share structures where applicable. Our goal is always to align incentives with your success.

What makes DOOHable different from other consultancies?

  • End-to-end expertise (development, programmatic, technical).

  • Independent advice with no ties to single suppliers.

  • Track record of building national OOH networks.

  • Sustainability focus, using low-energy, future-proof solutions.

Can smaller businesses or landlords benefit from DOOH?

Absolutely. Through programmatic buying and smart deployment, smaller budgets can access premium OOH inventory. For landlords, even a single site can generate strong revenues when optimised correctly.

How do you approach partnerships?

We broker and structure mutually beneficial partnerships between landlords, media owners, agencies, and tech providers. This includes revenue share models, rent-only deals, and hybrid structures.

How can I get started with DOOHable?

Simply contact us via our website form or book a free consultation call. We’ll discuss your objectives, review your opportunities, and outline a tailored roadmap.